Pura Cal

The passion of João Bernardes Vilela and Tiago Patrício Rodrigues for the spaces and the objects gave rise to the Pura Cal, a project that was born at the end of 2010. The Pura Cal is for us a concept, a way of being and thinking environments and furniture. We have as mission to enable the construction of differentiated spaces, unique and achievable. Our vision presupposes the creation of our own identities, highlighting the spirit of each piece and each space, in order to enhance comfort and well-being, combining design with our cultural legacies.

We assume the Soul as our characterizing element and aspire to attribute it to all the objects and spaces in which we intervene. To have a soul is to have a history, a past, a future. It is to be unique, different from all others, without trivialization, but also to be "human" with virtues, defects and incongruities. It is this humanization that identifies and defines us, as creative and as a brand!